


Sales
RWA delivers tailored sales solutions that form the foundation of success in today’s construction industry. Our industry-proven guidance, programs, resources, and hands-on support are specifically designed to help construction firms reach the right audiences, communicate real value, and implement sales strategies that drive revenue, performance, and measurable ROI.
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Partnering with RWA leads to stronger sales effectiveness, higher win rates, and more predictable growth. We provide continuous learning opportunities that help both new and seasoned sales professionals sharpen their skills, stay aligned with market shifts, and consistently improve results.
Our unique approach equips construction industry firms with the knowledge, tools, and confidence they need to compete - and win - in demanding construction markets.
Sales Services Include:​
Sales Planning
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Sales strategy development
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Market segmentation and targeting
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Competitor and opportunity analysis
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Sales and marketing integration
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Sales plan development
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Internet sales strategies
Sales Communications
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Sales message development
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Proposal writing
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Sales presentation design and delivery
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Sales Programs
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Fractional sales management
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Dealer and distributor networks
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Independent sales rep networks
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Contract sales representation
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Project lead sourcing and generation
Sales Training
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Account-Based Sales
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Business Beyond the Bid
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Sales Management
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Consultative Selling
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Negotiations
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Networking
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New to Sales Training
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Project-Based Sales
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Prospect Nurturing
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Relationship Building
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Sales Qualifying
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Seller-Doer Sales Process
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Technical Sales
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Touch 6 Sales Process
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Value Equity
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And more...